About the Founder

I go by the name of Rob.

I'm a black male, born and raised in Boston, MA. I'm the middle child of three siblings, and my parents were lucky enough to come to the US from Africa in the 80's. I've never been regarded as a fashionable guy, but I've primarily expressed my style through whatever was on my wrists.

From the utilitarian rubber band previously used to bound mail, to the souvenir prayer beads obtained from a South Korean temple, I've always been one to provide meaning to what I put on. The rubber band signified flexibility and toughness, while the prayer beads represented spirituality and calm. However, the watch has always been my favorite wrist accessory.

I've always had an interest in watches, but could never find one to fit my style and keep up with my day to day. One day, I heard someone say "You have the ability to create your own product and making it hot, instead of buying whatever people make available to you."

 

That one comment was the spark that resulted in the creation of Bennu. I could provide significance and meaning to a watch I enjoy wearing every day, and to a brand with an impact stretching beyond myself.

 

The first product, LGND, stands for perseverance, elevation, and the first step towards a bright future.

To me, Bennu stands for the working class individuals. 

The individuals who are ready to bet on themselves and break through to the next level.

The individuals who aspire and fight to reclaim their time in this life.

The individuals who pinch each penny, scrape for each dime, and stretch each dollar to give themselves a chance for success.

The individuals who come in early, leave late, who have every right to complain about the cards they were dealt and instead strategize in silence towards their next endeavor.

The individuals who risk life, limb, and freedom to better their community.

 

Let me clear: Bennu wasn't started not to stroke my ego.

This brand was started by me, but the people determine how far it goes.

Bennu products are for anyone who identifies with the above descriptions and the Bennu Code.

This brand was built in the primary interest of this planet's melanin-rich people; no matter their location or situation, the aim is to empower black people who align with and follow the code.

Whether you were a day one supporter, or just finding this page for the first time, I welcome you to Bennu.

Health, wealth, and blessings to you and yours.

- Rob Ofoedu

Founder of Bennu