The Bennu Code

Bennu is more than a name, a picture of a bird in a sun, plastered on an assortment of products; Bennu is a code of conduct. 

Anyone can wear a Bennu piece. However, the Bennu piece is nothing without the code behind the piece and the supporter who carries on the Bennu code.

 

Bennu is a mentality; realizing your current position isn't where you want to be, believing life has much more in store for you, verbalizing exactly what you aim to gain, resolving to find out what types of treasure life has laying in wait, and being unyielding in your pursuit for your goal. 

Bennu is a process; having a vision (clear or cloudy) of where you want to be, correcting the direction of your life for the better, devoting each day to achieve your vision, leveling yourself up in all areas to weather the storms, and having confidence you can and will make the vision into your reality.

Bennu is a mission; sharing your learned lessons to like-minded individuals, collaborating with codified people to achieve a grand vision, bolstering the spirits of those who cross your path, ensuring every action produces justice and help to those who need it most, and passing the spirit and energy of Bennu on to fellow peers and future generations.

 

Above all else, the Bennu code works towards the betterment of your fellow man and woman across all fields. When you see someone wearing the Bennu logo, the immediate thought should be along the lines of the following:

 

"This is a person I can build with."

"This is a person of substance, who walks their talk."

"This is a person working towards a goal larger than themselves." 

  

I wake up every day, ready to live up to this code and embody the spirit of Bennu. 

Like what you see? Support the movement and buy your Bennu watch here.